Roots of Success

Sunday SunAugust 23, 2009

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Summary


WHEN a Jamaican-born musician wandered into the BBC's Dragons' Den lair two years ago, strumming his guitar and singing about reggae reggae sauce, his chances of success looked slim.

But despite looking out of place in front of the suited entrepreneurs, Levi and his homemade jerk barbecue sauce were a hit.

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Extract


Roots of Success

Peter Jones took a punt on the cooking musician from Brixton and, two years later, Levi's condiment is in supermarkets and his TV show, Caribbean Food Made Easy, star...

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